That can still be a challenge especially if you need to tell/explain something that has parts that need to be ordered in a particular way.
Example 1: You need to discuss the user demographics shift on your company's website. An effective way (but by no means only way) to approach this would be:
- State that the demographics have changed and why the listener should care
- Discuss what the demographics previously were
- Discuss what the demographics currently are
- Discuss what has changed to drive the demographic shift
- Discuss the impact of the demographic shift
- Discuss the next steps
Memorize an outline such as this instead of everything you want to say. Of course you'll also need to know the underlying facts in order to speak intelligently on each point. In other words, when you know your structure and you know your facts you can more easily speak conversationally to your audience. Tell them the story of what's happening with the demographics on the website.
Example 2: You're speaking to potential clients about your company's growth. You may want to handle this in chronological order, for instance:
- Founded in a 10x10 storage unit in 2005
- Moved to small office just outside of town in 2007
- Rented a whole floor in a midtown building in 2010
- Bought entire downtown building in 2014
If you remember this structure and the underlying facts -- including compelling stories leading from one point to the next -- your command of the material and your conversational tone will help you come across as both knowledgeable AND personable. Tell them the story of your company's growth.
When you're simply telling stories you know, the entire speech/presentation process from preparation to delivery becomes much more efficient and much less stressful.